The Mid-Major Opportunity: Why These Donors Matter More Than Ever

In fundraising, there are big moments that get people talking. A campaign might receive a headline-making gift, or a surge of everyday donors might collectively move an organization forward. But even as charitable giving in the U.S. climbed to $592.5 billion in 2024—driven largely by individual donors contributing nearly $392.5 billion—there’s a quieter group whose impact sometimes goes unnoticed. These are mid-major donors: supporters who give $1,000 to $10,000 annually.